Advertising Positioning, Dimensions, and Creative Needed

Featured Content

Integrated content is one of the most powerful trafficing driving tools. The content feels less like an ad and more like a recommendation.

Featured Home Page Top Rotating

Location:
Showcase your property with a large photo and textual ad above the fold. This marquee top position rotates with up to 20 partners. This section is one of the most visible and clicked ads throughout our network.

Creative Needed:
Large photo (1500x750 pixels), 1 paragraph of text, and click-through link.

Bookmark:
https://www.golfvermont.com/mediakit/ads/#featuredtophomepage


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Featured Top Home Page

Featured Stay and Play

Location:
The featured stay and play ad is just below the fold and rotates with up to 10 other partners. This section is highly visibly and also appears on our stay and play sections of the website. Highlight your stay and play package and drive clicks and leads from traveling golfers.

Creative Needed:
Large photo (1500x750 pixels), 1 paragraph of text, and click-through link

Bookmark:
https://www.golfvermont.com/mediakit/ads/#featuredstayandplay

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Featured Stay and Play

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Featured Stay and Play

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Featured Travel

Location:
The featured travel section highlights golf destinations, resort courses, golf trails, and bucket list courses both on the home page (middle of content) and as the travel section of our state/local golf courses (and as our stay and play section on golftrips.com). This section is clicked by traveling golfers looking to explore golf destinations. Highlight your property to drive traveling golfer clicks and leads.

Creative Needed:
Large photo (1500x750 pixels), 1 paragraph of text, and click-through link

Bookmark:
https://www.golfvermont.com/mediakit/ads/#featuredtravel

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Featured Travel Destination

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Featured Travel Destination

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Advanced Course Directory Page

Location:
Upgraded profile page in the golf course directory. The Advanced Course Directory Page includes multiple photos, an expanded amenities section, links to social media and tee times, the ability to post Stay and Play Packages, and premier top positioning when a golfer searches the golf course directory.

Ability to post specials and capture golfers names and emails. When you post a golf special/deal, a golfer is required to submit their name/email to view the deal. Their contact information is saved and you can download these email lists at anytime.

Creative Needed:
5 high resolution photos - course (1500x750)
1 high resolution photos - lodging (1500x750)
1 high resolution photos - lessons (1500x750)
1 high resolution photos - restaurant (1500x750)
1 high resolution photos - wedding (1500x750)
2-4 paragraph description of golf course/property.

Bookmark:
https://www.golfvermont.com/mediakit/ads/#advancedcoursedirectory

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Advanced Course Directory Page

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Destination and Golf Guide

Location:
Highlight your property above the fold with a large photo and captivating text with click-through link. Destination golf guides are featured on the state site and GolfTrips.com. See examples at https://www.golftrips.com/destinations/

Creative Needed:
Large photo (1500x750 pixels), 1 paragraph of text, and click-through link.

Bookmark:
https://www.golfvermont.com/mediakit/ads/#destination

Golf Trail and Golf Guide

Location:
Highlight your property above the fold with a large photo and captivating text with click-through link. Golf trail guides are featured on the state site and GolfTrips.com. See examples at https://www.golftrips.com/golftrails/

Creative Needed:
Large photo (1500x750 pixels), 1 paragraph of text, and click-through link.

Bookmark:
https://www.golfvermont.com/mediakit/ads/#golftrails

Banners

Drive your marketing message with impressions and clicks. Banner advertising is a low cost way to build your brand and create awareness.
Bookmark

Web Banners

Bookmark

Banners ads are served via Google Ad Manager (Formerly Google Doubleclick). Acceptable file formats include images (gif, jpg, png), Campaign Manager Redirect URLS, HTML5 (zip file) and other third party ad serve code.

Banners
Example
Leaderboard Banner
728 x 90 Pixels
100 Kb Max
160x600
Box Banner
300 x 250 Pixels
100 Kb Max
160x600
Skyskraper Banner
160 x 600 Pixels
100 Kb Max
160x600

Half Page - Double Skyskraper Banner
300 x 600 Pixels
200 Kb
300x600

Takeover Banner

Bookmark

Takeover the entry portal of the home page after 3 seconds with a large take over banner.

Banner

Takeover Banner
800 x 550 Pixels
200 Kb


800x550

GolfVermont.com Email Marketing

Reach 55,000 golfers and golf trip leaders with our email marketing database. Your message can be included in our monthly newsletter or via a dedicated email.
Bookmark

Dedicated Email

Location:
Reach the inboxes of 55,000+ golfers and traveling golfers. A stand alone email can be scheduled for the date and time of day you desire. Our email lists are homegrown from the traffic from our sites and is made up of local and traveling golfers. Because our list is targeted advertisers see an higher than average open rate. Typical open rates range from 17%-25% with click though rates as high as 10%-20%.

Creative Needed:
     * A subject line for the email.
     * and either (1) an html file (2) or an image (3) or the components to build the email (images, text, url).
     (Width of the html or image should be either 600 or 800 pixels wide for best email viewing.)

HTML Examples: (view page and File>>Save As to save and use as a template)
HTML - Boyne
HTML - Treetops
HTML - Destination Kohler
HTML - Streamsong
HTML - Outback Bowl

If you have an exisiting html file, please email it to us. If you have an exisiting email in your email list provider (like mailchimp), you can export the html file.

    How To Export From MailChimp to Get HTML:

      1. In MailChimp, ensure the email you want to export is saved as a template.
      2. Select Edit - Export as HTML.

      When exporting a HTML template, the styles do not get inlined automatically which means your email will not render properly in email clients like gmail. You can fix this by using MailChimp's tool to inline the CSS.
      3. Copy your code from the HTML download into MailChimp's Inline Tool.
      4. Click convert and download the code.

Full Image Examples: (Full Image 600 or 800px wide)
Image - Tubac Resort
Image - Omni
Image - Alabama

MailChimp Template: (We will build email using these our email list providers templates. Provide photos, text and call to action.)

Template Example: Oakcreek CC
Template Example: My Golf Vacation

Bookmark:
https://www.golfvermont.com/mediakit/ads/#dedicatedemail

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Dedicated Email

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Monthly Newsletter

Location:
Reach the inboxes of 55,000+ golfers and traveling golfers. Our monthly newsletter typical sends the first week of the month. The newsletter is packed with up to 8 articles, golf travel offers, and news curated for the bucket list golfer.

Creative Needed:
     * Large photo (1500x750)
     * Story, press release, or marketing message up to 4 paragraphs of text
     * click-through URL

Archive:
Past Newsletters

Bookmark:
https://www.golfvermont.com/mediakit/ads/#monthlynewsletter

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Monthly Newsletter

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